Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation.

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Inside Retail

AUGUST 6, 2023

In a cost-conscious market, the challenge for Fenton & Fenton was to keep reinvesting and innovating its product to entice buyers during a period where [its product range] wasn’t considered necessary or critical,” Walker said. There’s a purchase cycle store here. He pointed to Bunnings online marketplace as an example of this.

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Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces.

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Inside Retail

SEPTEMBER 6, 2021

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. Brava Lingerie co-founder Lin Windram has been involved with the charity since forming a business friendship with a neighbouring shop owner.

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Parcel Pending

MAY 12, 2021

In today’s competitive market, property managers need to constantly be on the lookout for new ways to both attract new residents and retain their current residents. With all of these young renters entering the market, property management companies have struggled to keep up. The result is a significant tightening of the rental market.

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Management Social Media Flow Marketing 52