Inside Retail

NOVEMBER 9, 2023

The world’s biggest shopping event happens in China each year — and it’s called Singles Day. Originally a holiday to celebrate being single, as a counter to Valentine’s Day, the event has grown into a weeks-long online shopping festival that peaks on November 11. Cyber Monday? Absolutely not.

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Inside Retail

NOVEMBER 26, 2023

The Cyber Week sales event seems to have gone off without a hitch: with data from Adobe Analytics showing that Black Friday spending in the US was up 7.5 The pre-Christmas event, which has grown steadily in recent years, took on new importance in 2023 following a year of higher-than-average inflation and lower-than-average spending.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

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Retail Focus

JANUARY 24, 2024

So what does this mean for the UK high street in the year ahead? Firstly, with prices high and household finances stretched, retailers need to provide high quality and unique/exclusive products that resonate with customers’ values to get reluctant shoppers reaching for their wallets.

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Inside Retail

SEPTEMBER 27, 2022

However, as lockdowns and movement restrictions become more rare, what does this mean for the future of physical stores? It’s changed how we think about going to market, and how important our [physical] retail channel is when we’re trying to attract new customers,” Conti said. Now we’re seeing a bit of a correction.”.

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Inside Retail

NOVEMBER 23, 2023

Lecturer in marketing at Swinburne Business School Jessica Pallant told Inside Retail that many consumers would likely be attracted to the discounts on display over Cyber Weekend, but that not everyone should necessarily be spending. It’ll be interesting to see what’s going to play out over the next few years. per cent up on 2022.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

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Inside Retail

AUGUST 27, 2023

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. And, surprise: that’s exactly what they want. So how do you do that, and what are the potential benefits? What does that mean for you? Look, let’s not mess around here. Right time, right place.

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Inside Retail

NOVEMBER 9, 2023

Expect sales to start earlier and discounts to be deeper, which is good news for shoppers. Bring in traditional Christmas colours to attract shoppers and focus on inventory that shoppers have bought regularly and loved. Make it easy Help shoppers to shop. Likewise, many shoppers just want the easy solution.

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Inside Retail

JULY 5, 2021

Tommy Hilfiger might be one of the most iconic fashion brands in the world, but launching a range for people with disabilities was still a challenge, according to a senior executive who shared the brand’s journey at a recent NRF event. No one should be left out of that experience. Words matter in so many different ways.

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Retail Focus

DECEMBER 3, 2023

If you follow what is being reported and printed in the mainstream media, it seems there is no escape from artificial intelligence, or AI if you prefer. There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market?

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

FEBRUARY 13, 2024

Investing in the right areas Looking ahead, Coulter said that aggressive marketing to increase brand familiarity and a focus on digital spend will be key to achieving Temple & Webster’s ambitious target of reaching $1 billion in annual revenue within the next three to five years. “One We have upped our digital spend.

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Inside Retail

OCTOBER 24, 2023

The future of augmented reality (AR) in retail was on full display at a pop-up event hosted by makeup brand Pat McGrath Labs and Google earlier this week. In some ways, the event was years in the making. And the significance of this technology has not gone unnoticed by brands.

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Inside Retail

OCTOBER 26, 2023

Macy’s has been stepping up to the plate with a series of new moves, from the expansion of its smaller-footprint stores, to a new digital fashion platform targeting younger shoppers. Can an old dog learn new tricks? Mastronardi noted, “The high level of convenience in places that have a lot of traffic — that’s been the secret sauce.”

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Inside Retail

JANUARY 12, 2023

Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users. Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users.

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Inside Retail

MARCH 30, 2023

Ten consecutive cash rate rises, as well as grocery price increases of almost 10 per cent during the three months to December 2022, could set the scene for the next major retail sales event: Easter. Shoppers are already beginning to tighten their purse strings, [but] these special occasions are a welcome time of indulgence,” Zahra said.

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Inside Retail

DECEMBER 17, 2023

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. What started as Black Friday now extends to Cyber Monday — and for many retailers, even starts weeks before. But this shouldn’t just be a retail race to the bottom.

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Inside Retail

OCTOBER 31, 2022

India’s biggest festive season Diwali has just ended, and the standout trend from this year’s event is the participation of rural online shoppers in growing e-commerce sales across the country. Yet, what stands out most this season is the growth of the online retail sector. Something that has been missing for the past two years.

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Inside Retail

NOVEMBER 27, 2023

With the cost-of-living crisis and a sharp increase in interest rates over the past 12 months, shoppers are increasingly conscious of spending less, and shopping strategically to save money by searching for the best deal,” said Zahra. Shoppers want to know that they’re receiving a great deal that is hard to come by.

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Inside Retail

JANUARY 11, 2024

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

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Inside Retail

AUGUST 15, 2022

Black Friday is one of the year’s most hotly-anticipated shopping events. It also provides an opportunity to get their products in front of a whole new set of shoppers. As a savvy marketer, you know that Black Friday success is driven long before the shopping begins. Shoppers are looking for bargains on Black Friday.

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Inside Retail

NOVEMBER 19, 2023

The world’s biggest luxury brands seeking growth in their second-largest market China are all courting the likes of wealthy entrepreneur Diana Wang. “Luxury brands offer you this event experience , this personal experience and it makes you feel privileged,” Wang told Reuters.

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Inside Retail

MAY 2, 2023

This was partly measured by 2021 research from Shopper , with 62 percent of customers making an effort to support local businesses, and one in three Australians feeling closer to their local community during this period. We need to support them and our main streets to ensure their survival,” Joldeski said.

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. In marketing for BFCM, the spotlight has now shifted dramatically from email to exceptionally effective SMS campaigns.

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Inside Retail

FEBRUARY 11, 2024

New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards.

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Inside Retail

JANUARY 24, 2023

To what extent can City Chic’s half-year results be attributed to external trends and changes in consumer behaviour? He said the market will punish brands that get any of this wrong. “[One of the] most sizable things to get wrong [is] your inventory requirements.

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Inside Retail

APRIL 17, 2023

It speculated that future fashion collections could be made with a creative director and an AI program to bring clothes and accessories to market faster, more efficiently and improve the CX factor as well. What’s next? An article from McKinsey & Co explores this idea in some depth.

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Inside Retail

MAY 10, 2022

We’ve all heard that consumer expectations have gone through the roof since Covid, but what exactly do people want from their favourite online retailers? Klarna’s New Shopper Ecosystem report has outlined five features that customers now want from their e-commerce experiences. One-click to pay, payment details saved. SMS shopping.

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Inside Retail

JUNE 2, 2021

So what does that mean for brands worldwide?” Data shows China’s e-commerce market is expected to reach US$ 3 trillion by 2024 and is set to register a strong 12.4 Last year, about 90 per cent of the biggest brands hosted livestreaming events during the wildly popular 11.11 The rest are based around the world. Augmented reality.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. From a brand perspective, this process often leads interested shoppers away from retailers’ and brands’ e-commerce sites and slows down the shopping cycle.

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Retail Focus

OCTOBER 26, 2023

In addition, LEGO Insiders will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more. Hands-on Play Opportunities: including free build challenges and events each month. Paul Sherwood Photographer paul@sherwood.ie Builders can choose from a variety of colours, elements and shapes.

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Inside Retail

JANUARY 14, 2023

The event offers immersive brand experiences, features prominent wellness industry founders and celebrates new partnerships alongside the launch of the new strategic platform. To date, more than 12 million unique users have transacted through the VTN platform across its apps, services, e-commerce storefronts and live-streaming events.

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Inside Retail

JULY 3, 2022

We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market. For a male consumer, that’s what I feel is very potent.

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Retail Focus

MAY 18, 2023

What makes shopping centres so opportunistic for brands and communities is the varied footfall. From the solo shopper to the young family looking for fun; the teenagers hanging out to the millennials running errands. Events In many UK cities and towns, events are held throughout shopping centres.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. About 30% of online shoppers find what they want in online marketplaces.

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