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What Are Brand Standards?

Compliantia

Brand standards govern broad areas of the operations of a franchise network, including customer service, product preparation, merchandising, cleanliness, human resources, security, loss prevention and fire prevention. Brand standards, executed properly, turn every franchisee into a brand ambassador.

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A year in the making: Standard Procedure talks world-first Zara collab

Inside Retail

Founded on Australia’s Sunshine Coast in 2020, Standard Procedure is an up-and-coming sun care brand with a seventies aesthetic and a number of exclusive stockists in Australia, Europe, the US and UK, including Sephora, LVMH’s Le Bon Marche, Merci, Smallable, Goodhood and End Clothing.

Apparel 238
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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie. I wouldn’t say I’m some trailblazer,” Mylius said. “I I think it’s just the next frontier.”

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Founder of Silk Laundry on building a sustainable global fashion brand

Inside Retail

Kolodinski’s personal ethos of sustainability is a thread that seamlessly runs throughout the fashion brand, from fabric sourcing to the design and construction of Silk Laundry’s garments. “I The circularity, longevity and softness of silk are what drew me to the material in the first place.

Fashion 246
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Ebay on the runway: Why designer label Anna Quan teamed with the e-comm giant

Inside Retail

With sustainability as the new industry gold standard and guiding principle, runway shows at Australian Fashion Week are starting to get a new look. Furthering the brand’s dedication to timeless style, Anna Quan’s Resort ‘25 collection revisited some of its most loved garments and reimagined them for the present day. “I

Design 257
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. Cheap clothing at what cost? Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. Established brands such as Gap introduce 12,000 new items a year and H&M 25,000.

Fashion 246
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Can brand values really benefit your bottom line?

Inside Retail

Consumers are increasingly seeking out brands that align with their personal values. With increasing geo-political instability, cost of living stress and growing anxiety, it makes sense consumers are orienting towards organisations and brands that ensure value for money. Value for money isn’t the only value on shoppers’ minds.

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