Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said. Lorna Jane thinks so.”.

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Inside Retail

JULY 15, 2021

Sneakers are a lucrative market worth over a billion dollars in Australia and expanding at a rapid rate,” Brooke Eichhorn, Ebay Australia’s head of luxury and consumer selling, told Inside Retail. The post ‘A lucrative market’: How Ebay is ramping up its sneaker offer appeared first on Inside Retail.

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Trade Show Booth Companies - Trade Group

APRIL 25, 2024

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. The post 10 At-Show Marketing Tactics appeared first on The Trade Group.

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Retail Focus

APRIL 27, 2021

Folio Hair, is a digital mirror that allows styling and tutorial sessions to be recorded and associated products tagged to each session, building a profile and database of customer sessions. . The post Amazon has disrupted retail but can they crack the hair and beauty market? appeared first on Retail Focus.

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Inside Retail

JUNE 19, 2023

And co-founder Raquel Bouris is kicking things off with a guerrilla marketing campaign aimed at catching the attention of a leading British beauty chain. “I’m Her first fragrance, now marketed as His/Her, has remained the brand’s most-loved unisex fragrance since the business started in 2018.

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Retail Focus

MAY 23, 2021

Together with Angelic Diamonds, retailers of diamond rings , we take a look at the market of expensive goods and investigate how some items earned their price tags. . By 2025, Bain & Company predicts that Millennials and Generation Z will account for 45% of the global personal luxury goods market. .

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Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success. You want to measure only key interaction points.

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Inside Retail

JUNE 6, 2021

Methods of theft are savvier with vast amounts of online information on how to defeat security tags. Ready access to tools such as illicit pocket-sized tag detachers are plaguing the industry, and old- style tags can be opened in seconds without a sound or disturbance to alert staff.

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Retail Focus

OCTOBER 17, 2022

Mono-brand boutiques are an integral part of The Watches of Switzerland’s Group’s multi- channel expansion strategy, alongside multi-brand stores, airport, and online retail opportunities, in its existing markets of the UK, Europe and the US. Rob Diver, Managing Director of TAG Heuer UK and Ireland. “We

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Inside Retail

JULY 31, 2022

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds. High value, high risk.

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Retail Focus

MAY 13, 2022

New openings include TAG Heuer, Chestnut Bakery, and Empresa while new brands joining the estate include Parfums de Marly and Vuori, further cementing Covent Garden’s position as one of London’s leading retail destinations. Iconic Swiss watch brand TAG Heuer has opened a new standalone store in London on 5 James Street.

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Inside Retail

JULY 7, 2021

The Melbourne-based clothing brand was founded by Merril Bainbridge who identified a gap in the market for post-pregnancy clothing following the birth of her second child. I realised there was a gap in the market and there was a consumer that was not being serviced sufficiently,” said Merril.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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Inside Retail

OCTOBER 16, 2022

RFID tags are smart barcode labels that can digitally store product information, readable by scanners in-store and throughout the supply chain – from the factory to the warehouse to the retail store. “RFID is the killer app in the business to enable visibility of your stock.”. In the US, RFID is everywhere. That is a huge number in retail.

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Inside Retail

APRIL 15, 2024

When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed. Inside Retail spoke to Sakr to understand the side effects of being duped on small businesses and what it signals for the state of the retail industry at large.

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Inside Retail

JANUARY 18, 2022

Genuine pairs are shipped with an NFC tag containing an encrypted digital authentication certificate. . Sneakers are a billion-dollar industry in Australia and as more brands enter the market, including highly sought after luxury designers, the demand from sneakerheads and sneaker flippers continues to grow,” she said. More than 1.5

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV via content tagged #PradaFW21 when it showed online in February). The post Four out-of-the-box influencer marketing strategies appeared first on Inside Retail.

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Retail Focus

FEBRUARY 13, 2023

New retailers at the scheme over the past year include Polestar electric cars, luxury watchmaker Tag Heuer premium appliance manufacturer Miele and cosmetics brand Rituals. They have joined existing major outlets including Zara, H&M, Goldsmiths, Next, River Island and the West Midlands’ only John Lewis.

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Inside Retail

APRIL 26, 2024

Promotions with no real savings Macquarie Business School marketing professor Jana Bowden told Inside Retail that while much of consumers’ confusion arises from inconsistent pricing approaches between supermarkets, it’s also driven by cleverly designed sales strategies.

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Inside Retail

JULY 30, 2023

All its clothes feature adaptations such as wider openings, hook and loop closures, no tags and flat seams and come in sizes ranging from X-Small to 3XL. The Shapes United really does address a gap in the market and this is a global problem,” Horsley said.

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Fashion Apparel Marketing Design 246

Inside Retail

JULY 30, 2023

All its clothes feature adaptations such as wider openings, hook and loop closures, no tags and flat seams and come in sizes ranging from X-Small to 3XL. The Shapes United really does address a gap in the market and this is a global problem,” Horsley said.

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Inside Retail

NOVEMBER 27, 2022

While no price tags were on show at the store during a media preview, a Louis Vuitton employee said a brightly hued hanging cocoon chair designed by the Campana brothers is priced at more than US$97,860 and a small lamp resembling a glass milk bottle encased in leather straps cost $1,452.

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Inside Retail

NOVEMBER 1, 2022

Shein’s first brick-and-mortar store will display items and styling that caters to the Japanese market. Customers can purchase products by scanning the QR code on the tag through the Shein app. In February, the company shelved plans for its US market listing, according to Reuters.

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Inside Retail

DECEMBER 8, 2021

Kookai has tagged all the garments it manufactures with an integrated RFID Printed Fabric Label (PFL) catering for multiple languages. Kookai produces most clothing in their own factories and has full control over tagging items at the manufacturing site.

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Inside Retail

MAY 10, 2023

Australian bags company Strand will launch an online store for its luggage brand Nere in the UK, marking the company’s first foray into the market. The entire collection includes suitcases, tiny cases, and vanities, as well as tote bags and duffle bags, baggage tags, handles, and packing cubes.

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Inside Retail

APRIL 16, 2023

Attaining exceptional quality doesn’t necessarily require a hefty price tag. Missha, founded in 2000, wants to strengthen its global brand presence by promoting its long-established identity in the international market. The post Missha names Elizabeth Olsen as its global brand ambassador appeared first on Inside Retail.

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Inside Retail

JUNE 5, 2022

Given the growing environmental consciousness among a growing number of consumers, ReHomed looks to tap into the segment of the market. ReHomed guarantees that the clothing items being listed on the marketplace, whilst second-hand, are more than often used once or twice with many items not even worn, with tags still attached.

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Accessories Accessories Apparel Fashion 246

Inside Retail

APRIL 18, 2023

This has always been true, but it’s been especially acute in today’s tight labour market. Eliminating phone tag to completely transform candidate communication Colleen Alleman is in charge of staffing 45 restaurants across Haza Food’s New Orleans division. What makes Lou special? Then we’d have to email or just keep calling them.

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Inside Retail

DECEMBER 13, 2023

Justifying the billion-dollar price tags Rather than signalling the strength of Australia’s retail landscape more broadly, the acquisitions of Aesop and Zimmermann reflect the quality of these particular brands and the global recognition they have achieved, Grant Thornton Australia’s financial advisory partner, Peter Thornely, argues.

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Inside Retail

JANUARY 12, 2023

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Meta recently introduced a feature allowing for shopping through DMs. Consumers are ahead of brands.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

SEPTEMBER 10, 2023

According to PwC, trust has declined in the past year with only 30 per cent of people saying they have trust in consumer markets compared to 32 per cent the year prior. The retailer is also replacing plastic tags with recycled paper alternatives.

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Inside Retail

MAY 25, 2023

Ladd noted that Whole Foods Market, CVS Pharmacy, Aldi US and Save A Lot have also closed stores in Chicago and other locations because of continued losses and rising crime. Walmart is cited as a prime example. Shoplifting has been costing it millions of dollars in lost sales, and this year, it will close 20 stores in 11 states.

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Inside Retail

AUGUST 10, 2022

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. Since its launch, Live Shopping was proven to be an effective marketing tool for SMEs to reach and engage their customers, especially during the pandemic.

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Inside Retail

MARCH 7, 2024

Sydney-headquartered BMS Brands is an emerging Australian toy company that is taking on mass-market toy retailing domestically and abroad. And Christmas sales while good, weren’t great” “We understand there have been a lot of challenges in the market. TikTok can essentially make or break a product or a concept.

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Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

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