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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. Aldi’s ‘Aldi Super Savers’ tag also confuses consumers, unsure if the price is special or not.

Promotion 281
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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career. What have you observed?

Boutique 264
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How cultural codes can help brands move past low prices with confidence

Inside Retail

Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. Positive affirmation Why do cheap and cheerful go hand-in-hand? Bunnings, Aldi and JB HiFi do it best.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Australian retail conglomerate Wesfarmers is doing exactly that as it undertakes a merger of the back-end services of its discount department store chains, Kmart and Target. Often product teams ask for new product or promotion pages to be heavily tagged to report on success. You want to measure only key interaction points.

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Comparing Custom Printing Companies – Beyond the Price Tag

Mindful Design

But with so many options available, how do you choose? While price is certainly a factor, it’s essential to consider many other aspects as well. […] The post Comparing Custom Printing Companies – Beyond the Price Tag appeared first on Mindful Design Consulting.

Other 67
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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

The brand said the garments should be sent in their original packaging, tags intact, unworn, unwashed and unstained. Consumers do not need to return the faulty product in its original packaging to obtain a refund, replacement or repair,” she said. Consumers have the same rights whether they make a purchase online or in-store.

Apparel 246
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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

The brand said the garments should be sent in their original packaging, tags intact, unworn, unwashed and unstained. Consumers do not need to return the faulty product in its original packaging to obtain a refund, replacement or repair,” she said. Consumers have the same rights whether they make a purchase online or in-store.

Apparel 246