Remove shopper-marketing best-in-class-shopper-marketing
article thumbnail

Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

article thumbnail

Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

The technology is built around the premise that retailers need to deliver the best consumer experience possible – regardless of the channel – to attract and retain customers. Merchants on Shopify POS can now design the in-store experiences that reflect their brand best without having to sacrifice reliability.”

Strategy 243
article thumbnail

Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The 364sqm NextGen Indigo store promises a redefined denim experience, tailored to the discerning tastes of Thai shoppers through various personalisation offerings. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
article thumbnail

Why e-commerce customers and retailers need confidence, choice and control

Inside Retail

Research conducted with Inside Retail – and soon to be shared with our retail partners – is telling us that online shoppers are demanding progress in their customer experience. Based on this research, and bolstered by best-in-class technology, we’ve created Team Global Express e-Care to deliver progress for e-commerce.

Location 147
article thumbnail

US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Amazon.com isn’t the only US retailer accused of using deceptive tactics to sell memberships to shoppers. From big-box chains Walmart and Best Buy to specialty retailers like Savage X Fenty and Adore Me, retailers’ subscription programs are facing growing scrutiny. or more, according to the complaint.

article thumbnail

Remedy: A Malaysian brand redefining sustainable personal care

Inside Retail

The challenges Lee said one of the biggest challenges he faces is that Malaysia is low household incomes, which means every dollar counts for most of its citizens, so shoppers are very price-sensitive. The market is in general very results based and they are after instantaneous results, even if it’s just short-term,” he explained.

Concept 243