Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at.

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

OCTOBER 2, 2023

Winnie Park has quite the resume in apparel retail, having worked as senior director of merchandising at Levi Strauss & Co and executive vice president of marketing at DFS Group. WP: Since I joined Forever 21, my North Star has been to foster deep and authentic connections with our shoppers by meeting them where they are.

Consumer 130

Consumer Fashion Curate Apparel 130

Inside Retail

JANUARY 9, 2024

Collaboration and reinvention through marketing can make or break a brand, and paramount to this is remaining authentic and evolving with the times. Maxum stood out from other brands on the market at the time because it offered all-metal products that were 100 metres water resistant. “We It’s the best way to do it.”

Accessories 130

Accessories Accessories Department Stores Marketing 130

Inside Retail

APRIL 5, 2022

Rebecca Quade started her career in marketing and PR for luxury brands, so when she decided to launch her own line of period underwear, Femmze, there was no question it would be a premium product. Gap in the market. million global industry currently target luxury shoppers, which Quade sees as a big missed opportunity.

Boutique 246

Boutique Line Space Form 246

Inside Retail

AUGUST 21, 2022

“Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

MARCH 4, 2024

On Monday, the US-based resale platform StockX launched a shopping app for Apple Vision Pro , a spatial computer that blends digital content and apps with the real world and lets users navigate this blended reality using their eyes, hands, and voice. Innovation is at the heart of everything we do at StockX.

Shopping 130

Shopping Space Balance Marketing 130

Inside Retail

OCTOBER 16, 2023

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Voice Commerce . Customer Service Robots .

Social Media 98

Social Media Marketing Promotion Shopping 98

Inside Retail

SEPTEMBER 19, 2021

Supergreat also enables Ulta Beauty to take viewers on virtual in-store visits to inform shoppers about the latest products. Various traditional marketing methods are becoming redundant, due to advances in technology and shorter attention spans. We’re in a new era of retail and shoppers are the ones in charge.

Social Media 245

Social Media Engagement Fashion Form 245

Inside Retail

NOVEMBER 28, 2022

Indeed, even Sydney Fish Market now has its own online commerce site. Yet for retail marketers, handing over these keys to the kingdom is no easy feat. During the pandemic’s first 14 months, Australia’s e-commerce market grew from around 9 per cent of the overall retail market share to 13 per cent. Numbers do not lie.

Retail Marketing 130

Retail Marketing Consumer Marketing Shopping 130

Talking Retail

APRIL 19, 2021

Walkers is kicking off a marketing campaign to “help retailers win at lunchtime” and encourage shoppers to “voice their opinion on their lunchtime and sandwich habits”.

Marketing 75

Marketing 75

Retail Focus

JUNE 19, 2023

Consumers are Open to New Retail Technologies: Nearly 66% of consumers are interested in utilising one or more innovative technologies when shopping, including chatbots, voice assistants and virtual reality (VR) tools. There is a lot of talk about “digital shelves” which of course are important to shoppers.

Consumer 130

Consumer Shopping Strategy Retail Design 130

Inside Retail

JUNE 1, 2021

In contrast, TheDOM.com plans to provide an “inspirational” and “elevated” shopping experience through its site design and tone of voice. Each precinct will have its own personality, look and feel, imagery, colours, tone of voice and language to talk to a consumer subset,” Seskin said. “If

Consumer 246

Consumer Contrast Shopping Planning 246

Retail Focus

AUGUST 3, 2021

The store serves as a physical extension of the Allure brand, inviting shoppers and the beauty community to an IRL environment on New York City’s Lafayette Street. A new experiential retail store by beauty publication, Allure, opens its doors in New York City. Said Ray Harris, owner, Swarm & Folio Mirror. .

Reimagine 130

Reimagine Engagement Space Shopping 130

Inside Retail

OCTOBER 24, 2021

Andrew Hicks, Woolworths chief marketing officer said the aim of the podcast is to to highlight the critical role farmers play in feeding the nation. The aim is to connect [shoppers] to the businesses and families that supply the food that they can then put on the table,” Hicks said.

Expansion 245

Expansion Engagement Marketing Advertising 245

Inside Retail

FEBRUARY 28, 2023

Brands as diverse as Amazon, AussieBum, General Pants, Coles, David Jones, and COS, have taken the opportunity to release a handful of colourful product lines and celebratory events to voice their support for the queer community. The event coincided with the launch of Champion’s Pride collection, ‘The Game is Not Over’.

Perspective 130

Perspective Pattern Line Artistic 130

Inside Retail

FEBRUARY 13, 2023

a month in Australia) you get fast free shipping, video streaming, shopping deals, free reading on Amazon’s Kindle platform and even some extra love from the Amazon voice assistant Alexa. A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au.

Advertising 130

Advertising Marketing Perspective Shopping 130

VMS

AUGUST 15, 2021

To help remove the stigma around cannabis shopping, Superette aimed to create a version of a dispensary with a highly curated menu of accessories and products communicated in a lighthearted and whimsical, yet witty, voice. Market by Macy’s. BEST IN SHOW: Something Like THAT. FIRST PLACE: AIS Experience Center. Jungle Bells.

Consumer 98

Consumer Visual Merchandising Jewelry Merchandising 98

Inside Retail

JUNE 20, 2023

It’s the people we’re working with behind the scenes: the hairstylists, makeup artists, photographers, vendors, the talent on our internal team across marketing, and not just on the brand side, but in finance and technology as well. Does the chief of diversity have a voice? We’re really focusing on leadership roles.

Perspective 130

Perspective Strategy Promotion Fashion 130

Quarter 20

NOVEMBER 18, 2019

The evolution of the retail market has created a chasm between the online and offline experience. Through the market attribution model, you can use your web and mobile properties as an avenue to inform and inspire consumers in the purchase process of your products. Adopt Voice-Activated Shopping Models.

Shopping 52

Shopping Consumer Concept Customer Engagement 52

VMS

NOVEMBER 30, 2021

million unique shoppers made in-store and online purchases during the holiday weekend, exceeding NRF’s initial expectations by over 21 million. million shoppers in 2020 and is in line with the average of the last four years. Most weekend shoppers (82 percent) felt the deals were the same or better than last Thanksgiving.

Shopping 52

Shopping Gifts Visual Merchandising Consumer 52

Inside Retail

AUGUST 17, 2021

Consumers are demanding retailers change the way they operate and openly voice their values, as it has become widely known that fashion is the second-most polluting industry in the world. The omnichannel leader in luxury, Farfetch is a remarkable platform catering to more than just the savvy online shopper.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Frank Mayer

MAY 14, 2021

Not only does technology offer data collection capabilities, but incorporating entertaining components excites shoppers and encourages discovery. Because the technology is well-established and widely used today, some brands have enhanced merchandising displays with touchscreens to give shoppers a hands-on experience.

Display 54

Display Merchandising Color Light 54

Retail Insider

FEBRUARY 22, 2021

They can also connect with the screens via gestures – so a thumbs-up reflects a confirmation – and also through voice activation. They also have the additional major advantage of being able to personalise the experience for shoppers by firing up pages that provide the opportunity for customers to engage in a conversation with retailers.

Engagement 98

Engagement Merchandising Shopping Other 98

Retail Focus

MARCH 28, 2023

As a result of the closure or restriction of physical stores, many shoppers have turned to online retailers for their purchases. In addition, the growth of social media and e-commerce has provided customers with a greater voice and influence in the retail industry.

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

NOVEMBER 3, 2021

Go voice shopping with Amazon Alexa (voice shopping will reach USD $40 billion by 2022 alone). The AR market is set to reach 2.4 Marketers will no longer have to think about how to behaviourally engage consumers to participate in the shopping experience. Want a new shirt? Tired of generic retail experiences?

Consumer 130

Consumer Engagement Pattern Form 130

Frank Mayer

JANUARY 5, 2021

With recent news of a vaccine, many noted the promise of safer shopping excursions will be met with eager shoppers ready to return to some normalcy. This quick adoption out of necessity has revealed to shoppers how convenient these programs are – pandemic or no pandemic. The pandemic will be no exception.

Display 97

Display Merchandising Shopping Planning 97

Inside Retail

APRIL 26, 2022

One is for ‘express’ shoppers who may already know which products they would like, with a signature Aesop basin in the centre; and the other for shoppers who wish to experience a more in-depth consultation, complete with a lounge area and further sinks. Aesop’s first-ever Fragrance Cabinet can also be found in the Parnas store.

Management 130

Management Beauty and Health Space Focal Point 130

RetailMinded

JANUARY 21, 2022

Of the solutions and technologies supporting this, one that stood out was Twilio , which has capabilities to support voice, text, chat, video and email through APIs that are simple enough for developers to use, yet powerful enough to support even the most complex applications. billion market right now. billion in 2021 alone.

Customer Engagement 52

Customer Engagement Social Media Engagement Management 52

Creative Displays Now

MARCH 8, 2022

From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of.

Display 98

Display Merchandising Color Consumer 98

Inside Retail

NOVEMBER 23, 2021

I’ll start with a particularly interesting one that has strong voices on either side: what proportion of sales will be online in 2022? In the trial phase, consumers experiment with different ways of shopping and are quite influenced by external factors like marketing. This is quite relevant to the state of online shopping.

Consumer 130

Consumer Shopping Pattern Other 130

Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. 39 per cent of shoppers favour stores with loyalty programs. 21 per cent of shoppers are drawn to gift cards and various gift choices.

Shopping 246

Shopping Engagement Consumer Gifts 246

Parcel Pending

JUNE 3, 2021

In fact, a HubSpot study showed that only 12% of shoppers believe these retailers 1. As a result, it makes no sense to generically communicate with shoppers. As a matter of research, 72% of consumers said they only interact with personalized marketing efforts 6. Personalize the Post-Purchase Journey. Harper, Aubrey.

Customer Retention 52

Customer Retention Consumer Flow Tailored 52

Retail Times

MARCH 8, 2021

Duha found a way to turn her love for jewelry into a thriving business by identifying a gap in the jewelry market in Kuwait. Duha was frustrated when she couldn’t shop for the fine jewelry in her local market and noticed that shoppers were always buying from the same boutiques. So, she decided to do something about it.

Jewelry 98

Jewelry Boutique Accessories Accessories 98

Snap Retail

MAY 13, 2021

To upsell or cross-sell your products, you need to ease your shoppers into a buying mood. Setting the tone before the customer enters the store is also possible through marketing messages. It will be worth your while to explore and test different marketing messages to find the one that resonates the best with your customers.

Focal Point 64

Focal Point Strategy Tailored Gifts 64

VMS

MAY 12, 2021

And why isn’t our industry a leading voice in what it’s doing for the environment? I challenge you to think about which brands are in the top five in championing sustainable design, not just in marketing but authentically within their stores, windows, packaging, displays and products.

Visual Merchandising 52

Visual Merchandising Display Merchandising Consumer 52

Inside Retail

JUNE 6, 2022

According to Klarna’s director of marketing ANZ, Katrina Ang, while it’s no surprise that the pandemic has seen an increase in e-commerce, what is interesting to see is the evolution of the online customer. . It’s no secret these days that savvy online shoppers often go online to read reviews before deciding what to buy.

Shopping 130

Shopping Consumer Engagement Fashion 130