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How AI will increase your search ROI

Inside Retail

Your on-site search bar is one of the most popular ways for customers to find what they are looking for on your site. However, most e-commerce businesses treat search as an infrastructure cost like web hosting. The search box may seem innocuous, but it can be a sales and conversion powerhouse! It also offers conversion rates 1.8x

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New Google search feature shows shoppers in-store inventories

Inside Retail

Google has unveiled new search functions aimed at improving the online shopping experience, including allowing consumers to see retailers’ in-store inventory from wherever they are using their device. The enhancements have been enabled using advances in AI technology, the company said during its livestreamed Search On conference overnight.

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

The FTC accused Amazon of “biasing Amazon’s search results to preference Amazon’s own products over ones that Amazon knows are of better quality.” Amazon.com search results included nine sponsored listings on average, a study by Profitero from 2020 to 2021 found, twice the amount as Walmart and four times that of Target.

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Rising sales and customer searches: Has Glossier made a comeback?

Inside Retail

thousand searches per month on Google, up from 802.4 Searches for Glossier alongside Sephora, with inquiry terms like “Glossier at Sephora” or “Sephora Glossier You”, have gone up by 90.6 per cent in search volume compared to the year prior. The post Rising sales and customer searches: Has Glossier made a comeback?

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

He will continue in the CEO role while the board searches for his replacement. The post Booktopia searches for new CEO after Tony Nash steps aside appeared first on Inside Retail. Nash, the online book retailer’s co-founder, will stay on the company’s board and remain fully involved with the business.

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Dan Murphy’s adds image search feature to its shopping app

Inside Retail

Drinks retailer Endeavour Group has unveiled an image search feature that can identify more than 25,000 drink labels on its Dan Murphy’s app. Smith said the image search feature enables the customer to self-serve and access additional information and narrow down the options helping make a selection.

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