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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience.

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5 Compelling Reasons to Mark Your Calendar for the VM and Display Show 2024

Retail Focus

The VM and Display Show has announced the dates for their eagerly anticipated 2024 event. The VM and Display Show is not merely an event; it’s an experience that offers a fusion of learning, inspiration, and networking. The show will take place on April 16th to 17th, 2024, at the esteemed Business Design Centre in London.

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Guide to Cross-Merchandising Using Retail Displays

Creative Displays Now

Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours.

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Strategies for the success of visual merchandising in retail

CAAD

Visual merchandising is an essential discipline in the world of retail. Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves. What are your preferences?

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Why Window Displays are Vital to Retail Stores

Retail Focus

As such, the window displays became even more important since it’s a potential customer’s contact with the store. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand. Why are Window Displays Important?

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11 POP Displays CPG Brands Should Consider Using

Creative Displays Now

If you have a consumer packaged goods (CPG) brand, understanding the possibilities of point-of-purchase (POP) displays is essential for retailers’ success. You can reap many benefits and drive sales by utilizing interesting in-store displays. This type of display is effective in marketing products at eye level.

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Here’s Why Custom Point-of-Purchase Merchandising is Worth It

Scrube

You’ll most often gravitate towards enticing signage or colorful displays. These are great examples of point-of-purchase merchandising and retail display solutions. So how do you know what types of displays your products need?