Inside Retail
FEBRUARY 26, 2024
From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. From a wider business perspective, AI provides real-time responses, finds gaps, and uncovers data patterns, which ultimately drives better insights-based strategy and decision-making,” he noted.
Inside Retail
MARCH 27, 2024
“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.
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Inside Retail
JUNE 21, 2022
Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.
Retail Bound
NOVEMBER 21, 2023
It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.
Inside Retail
SEPTEMBER 16, 2022
Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials. “Modest fashion is now becoming more universal, and is not being limited to a specific religion or custom, so more people are embracing it,” she said.
Inside Retail
JULY 21, 2021
I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about. Find your niche. “I
Inside Retail
NOVEMBER 14, 2022
Having been in the role for over 17 years, Sylvester is perfectly positioned to give his perspective on the Macau marketplace and the retail sector in general. The market has moved a lot since I started back in 2005. [It’s] 600,000 square feet and 150 outlets, so it’s a lot of things to a lot of people,” he said. Evolutionary changes.
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