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Analysis: Nike speeds up to enter the metaverse

Inside Retail

NOVEMBER 14, 2021

Patent and Trademark Office under its Nike logo, the Just Do It tagline, the Swoosh, and the Air Jordan and Jumpman logos. During that same year, Nike filed patents for CryptoKicks, which places digital sneakers on the blockchain; these non-fungible tokens are designed to be limited-edition collectables. 3D designers in demand.

Apparel 246
Apparel Accessories Accessories Social Media 246
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Italy’s Geox is reinventing itself – and Asia is its new core

Inside Retail

APRIL 4, 2024

A journey that began with product adaptation is now advancing into store design, staff training and the embrace of sales channels like influencers and social media platforms that not so long ago might have seemed unimaginable for a conservative, traditional Italian shoemaker. “We Omnichannel is the only strategy for brands.”

Strategy 130
Strategy Consumer Marketing Fashion 130
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