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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences. The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By

Marketing 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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How to create a gender-equal workplace, according to an Amazon HR leader

Inside Retail

We spoke to Jacqui Marker, Amazon’s HR operations director in Australia, Singapore, China and MENA, about how the online retailer is working to create a more gender-equal workplace and her advice for other businesses. It’s an amazing tool that drives not only equity but talent identification and promotion of women.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. Exceptional customer service goes beyond driving sales.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230
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High-low: Bianca Spender, Nobody Denim join forces as consumers go casual

Inside Retail

The two businesses have been collaborating for the last nine months on a limited-edition collection that combines Bianca Spender’s sophisticated tailoring and romantic drapery with the more workaday garments on offer at Nobody Denim. She is hopeful the collaboration with Nobody Denim will show other brands that it’s still possible.

Consumer 130
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264