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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence.

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

It also frequently ranks among the top 10 in countries as far afield as the US, France, Russia, Brazil and Singapore. billion (US$10 billion) in 2020. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Inclusive fashion.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

In its 28th edition, the Singapore Retail Industry Conference & Exhibition has consistently delivered practical information, proven techniques and ground-breaking ideas that address hot topics and the latest strategies in the world of retail. How to capture the Millennial market? • HOW TO CAPTURE THE MILLENNIAL MARKET?

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Currently, Chinese Gen Zs make up nearly 270 million amid the country’s population and are the wealthiest consumer group to enter the market, with the average age of a luxury customer in China being 29 years old. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1