Beauty dupes are all the rage, but are they ethical? It’s complicated
Inside Retail
AUGUST 16, 2023
It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. To be fair, the media coverage that this generated worked to promote both brands equally. We value and respect intellectual property rights and do not infringe on the rights of other cosmetic companies. Did MCoBeauty go too far?
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