Beauty dupes are all the rage, but are they ethical? It’s complicated
Inside Retail
AUGUST 16, 2023
Affordable beauty brands take product development inspiration, a term used loosely, from the most popular high-end, luxury must-haves and offer them at a price that simply cannot be ignored. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. Did MCoBeauty go too far? Is a copy a copy, or not?
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