tag endorsement Marketing Promotion Social Media Strategy 
Inside Retail
AUGUST 30, 2021
More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,
Inside Retail
AUGUST 16, 2023
It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. After a product launches – receiving rave reviews, driving demand and celebrity endorsements – the next wave of the PR life cycle generally shifts to searches for the ultimate dupe. Did MCoBeauty go too far? You be the judge.
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