Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Inside Retail

MAY 5, 2022

Hugo Boss has recorded a 17-per-cent increase in first-quarter sales over pre-pandemic levels, reflecting what one analyst describes as a “well-executed rebranding strategy”. This enabled the group to grow its operating profit by $41.4

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Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. They now make up around 10 per cent of total revenue.

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Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Here are five key e-commerce trends to watch as retailers reshape their strategies. DTC is poised to grow. Retailers in Southeast Asia are also stepping up their game.

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Inside Retail

JULY 26, 2021

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand.

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Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. billion, or 16 per cent of total company revenues of $39.1

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Inside Retail

OCTOBER 6, 2021

In an environment of continuous travel restrictions, store closings, global restructuring and growth in omnichannel sales, luxury brand executives must stay one step ahead of competitors to streamline sales and distribution processes, retain high-value loyal customers and reach out to new ones in new markets. China, the place to be.

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