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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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Hugo Boss thrives as it successfully connects with Gen Z

Inside Retail

Hugo Boss has recorded a 17-per-cent increase in first-quarter sales over pre-pandemic levels, reflecting what one analyst describes as a “well-executed rebranding strategy”. However, Hugo Boss still has more work to do to fully establish itself as a key brand among Gen-Z,” said Deglise-Favre.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. That program was introduced in September 2019. We are 90 years old and have a very loyal customer base.