Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market
Inside Retail
SEPTEMBER 6, 2023
A balanced perspective According to Nathan Birch, Interbrand’s AUNZ CEO, the two brands have stated they will remain separate and operate independently. While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I
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