Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

NOVEMBER 27, 2023

One of the key themes of the upcoming NRF Big Show in New York in January will be the increasing role that Artificial Intelligence (AI) and other technologies are playing in retail, with NRF events typically showcasing cutting-edge retail technology unable to be seen anywhere else in the world.

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

APRIL 29, 2021

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. In fact, 33.7 Staying agile with delivery options is key.

Strategy 246

Strategy Tailored Shopping Management 246

Inside Retail

MARCH 27, 2023

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally. Should employees be worried?

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

RetailMinded

SEPTEMBER 19, 2023

By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection. Other options include developing a mobile app and opening an online shop. A third alternative is to build a presence on a well-known social networking site.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. ’,” explains Jia Lee, senior content marketing manager at Klaviyo. In fact, 33.7

Strategy 147

Strategy Tailored Shopping Other 147

Inside Retail

DECEMBER 10, 2023

On the other side of the room, an open shoebox reveals a pair of super limited edition Levi’s x Crocs All-Terrain Clogs made with deadstock denim upcycled by Japanese designer Proleta Re Art. But the other thing that was clear was the company didn’t have a strategy. I got a random answer from everybody.”

Tailored 245

Tailored Strategy Marketing Consumer 245

Inside Retail

JUNE 26, 2023

“The acquisition of Creed represents Kering Beaute’s first strategic initiative, and demonstrates our commitment to developing a strong position in the luxury market,” said Francois-Henri Pinault, chairman and CEO of Kering. The House of Creed was founded in 1760 by James Henry Creed a tailor serving the royal families of Europe.

Tailored 246

Tailored Expansion Strategy Marketing 246

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

Tailored 260

Tailored Fashion Space Strategy 260

Inside Retail

MARCH 19, 2024

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. We’ve sort of done it in reverse to what other retailers would do.”

Expansion 243

Expansion Marketing Contrast Boutique 243

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

OCTOBER 20, 2023

As an eCommerce agency , one strategy that we always recommend to our clients is upselling. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective.

Marketing 52

Marketing Consumer Tailored Strategy 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. The Tailor Shop has also been another remarkable success. The Tailor Shop has also been another remarkable success.

Tailored 130

Tailored Strategy Consumer Shopping 130

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies.

Marketing 52

Marketing Social Media Engagement Target Market 52

Inside Retail

DECEMBER 5, 2022

German sleep tech company Emma is expanding its presence in Australia through a new partnership with Everyday Market, Woolworths’ online marketplace for household appliances, electronics, toys, home decor and more. Everyday Market is Emma’s first official retail partnership in Australia, but it won’t be its last.

Tailored 130

Tailored Marketing Perspective Strategy 130

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My Some cultures value individual achievement, while others emphasise collective success.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

MAY 10, 2024

I wish I could tell you that I started E Nolan because there was a hole in the market – I started because I was frustrated,” Nolan said. While the new playbook of fashion weeks does not align with Nolan’s brand, she hasn’t ruled out an independent fashion show but it would be perfectly tailored to her clientele. “If

Fashion 147

Fashion Design Pattern Tailored 147

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. ” No more these days, explains Hanns. “We

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

Strategy 246

Strategy Tailored Marketing Shopping 246

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

APRIL 11, 2023

German bedding retailer Emma Sleep is set to expand its presence across the Australasian market, with the brand growing its product range across New Zealand, and working toward ambitious, financial goals. We entered the Australian and New Zealand market because we want to bring our sleep expertise to as many markets as possible,” he said. “We

Marketing 246

Marketing Contrast Tailored Expansion 246

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

Tailored 225

Tailored Strategy Marketing Architecture 225

Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

Tailored 173

Tailored Promotion Display Layout 173

Creative Displays Now

APRIL 17, 2024

Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. It advertises your products while concealing an otherwise unsightly display base.

Color 98

Color Display Advertising Tailored 98

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130