Retailing Insight

NOVEMBER 10, 2022

That way, once January comes around, you can flesh out the plan you want to execute over the following year. Many independent retailers and manufacturers want to better use social and digital media tools to connect with customers. Ready to improve your social media game next year? Create a Plan and Work Your Plan.

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Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! Plan it Out. Who is your target audience?

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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Inside Retail

NOVEMBER 27, 2023

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Strategy Marketing Social Media Engagement 130

Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Inside Retail

FEBRUARY 21, 2023

Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It also highlights the brand’s intention to invest further in the local market. “In

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Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers. Why Bangkok?

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Social Media Location Marketing Planning 147

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. IR: What excites you about Reebok?

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Social Media Beauty and Health Engagement Customer Engagement 264

Firefly Store Solutions

JANUARY 6, 2020

When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases. Here are some quick and effective tips for social media marketing during the winter – and beyond.

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Social Media Marketing Boutique Shopping 52

Retail Bound

FEBRUARY 14, 2022

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

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Planning Marketing Social Media Target Market 52

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Will Peloton’s plans to rebrand itself pan out? But what about home workout products? That is where TikTok comes in.

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Social Media Apparel Marketing Consumer 130

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The first step to starting a career in retail design or any other business is collecting your thoughts and organizing them. Create A Business Plan. Seek Advice .

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Retail Design Social Media Design Interior Design 227

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JANUARY 18, 2024

But even with six, we’re proud to be the largest secondhand bricks-and-mortar retail service in Australia, and our plans are to achieve broad nationwide expansion in the next couple of years. IR : Are there any major projects or initiatives in the works?
 OM: We’ve currently got six stores. And then of course, impact.

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Brand extensions are nothing new Brands often try to extend their “ halo ” to cover other fields, hoping to capitalise on goodwill and stay relevant in a changing world. per cent and Woolworths 7.8

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Inside Retail

APRIL 21, 2024

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. We’ve been conditioned to always buy the next thing, even though the next thing is the same as ten other things we already own,” Campbell told Inside Retail. “I

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Barber Design

AUGUST 9, 2018

Some shops that started out online have even moved into bricks and mortar retail – as it becomes increasingly apparent that shoppers enjoy both the convenience of shopping online and the experience of shopping in store – particularly when those experiences are enhanced with apps and other cutting edge retail technologies.

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Social Media Advertising Visual Merchandising Strategy 52

Retail Focus

AUGUST 23, 2022

However, in such a booming market it can be hard to know where to start. Here are a few pointers: Create a business plan. This will include creating a business plan. The business plan should include the operations needed to open the business and how you are going to market yourself. . Market Research.

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Inside Retail

FEBRUARY 28, 2024

The benefits of global e-commerce expansion are obvious: market diversification, new revenue streams, 24/7 business operations and increased brand awareness. Building a detailed plan will help minimise risk and focus you on those areas that will make the biggest impact for your business. Thus, international expansion enters the chat.

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Inside Retail

JUNE 9, 2021

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. The online marketplace model is a key part of Prainito’s plan to take Robinsons back to its roots as a value player.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

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Strategy Marketing Social Media Advertising 64

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

FEBRUARY 4, 2024

Around 90 per cent of surveyed restaurateurs in Australia say they plan to expand their businesses in the next 12 months by offering new products or opening additional locations, and 80 per cent report feeling more optimistic about the future of their restaurants. This story was originally published on Inside Small Business.

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Social Media Consumer Planning Shopping 244

Inside Retail

OCTOBER 5, 2022

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Have other US tech companies tried this? What are some examples of super apps?

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030. per cent, contributing $32.5 million in revenue, representing 12.4 per cent of total revenue.

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Inside Retail

OCTOBER 9, 2023

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

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Inside Retail

MAY 9, 2024

Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning. However, he encouraged other entrepreneurs to not think of their business as “just a project. Think of it more as a company inside of you.”

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RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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Retail Focus

AUGUST 9, 2023

The campaign can be a live concert, free giveaway campaign, competitions, or passively advertising by sponsoring other events. Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality.

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