Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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Parcel Pending

DECEMBER 25, 2023

Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. 1 And Sustainable Brands reports that 95% of U.S.

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Inside Retail

MAY 13, 2021

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. million earned media value, or EMV (Tribe Dynamics’ proprietary metric for quantifying the value of digital earned media).

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Design Middleeast

FEBRUARY 26, 2024

From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media? Responding to Feedback: Social media is a two-way conversation.

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CRP

OCTOBER 23, 2023

Packaging Trend #1: Sustainable Packaging Continues to Take Center Stage According to GlobeNewswire, the sustainable packaging industry is projected to grow from $371 billion in 2022 to $737 billion by 2030. Discover how these sustainable packaging solutions can reduce your brand’s environmental impact and promote a circular economy.

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Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

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