Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

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Strategy Marketing Social Media Consumer 246

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Strategy Marketing Beauty and Health Social Media 130

Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success. You want to measure only key interaction points.

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Social Media Department Stores Promotion Marketing 246

Parcel Pending

DECEMBER 25, 2023

According to a recent report: “every percentage point increase in the circular economy market – including renting, reselling, repairing, refurbishing – could save 13 million tons of CO2 equivalent.” The deinfluencing tag has been viewed over 322 million times on TikTok alone! Contact one of our parcel management experts today.

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Strategy Social Media Fashion Apparel 52

Trade Show Booth Companies - Trade Group

NOVEMBER 3, 2023

Managing a startup is no easy task for anyone. Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

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Social Media Display Strategy Engagement 52

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Social Media Customer Retention Strategy Engagement 52

Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Altogether, Miu Miu netted $3.8

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