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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Some went without products in many non-essential categories altogether, others deferred large purchases. Within weeks of the Russian invasion of Ukraine, numerous global brands, including H&M – the parent of Zara and a collection of other brands – and Estée Lauder shut up shop in Russia.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The first step to starting a career in retail design or any other business is collecting your thoughts and organizing them. Talk to your coworkers, professors, and superiors.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

Marketing 290
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. What are they doing differently compared to other brands in the footwear and clothing space? IR: What excites you about Reebok?

Marketing 130
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Proximity retailing and current retail environmental paradoxes

Retail Focus

“Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Start-up brands often struggle to secure funding, which can limit their ability to invest in marketing, product development, and other key areas.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

The story so far Puma has a long and successful history in motorsport, having developed fireproof overalls, race shoes and other high-performance racing gear for F1 drivers since the mid-1980s, as well as teamwear, fanwear and lifestyle collections for the sport’s most successful teams. Cumulative TV audiences have grown to 1.5