Remove 10
Remove 2019 Remove Management Remove Marketing Remove Social Media
article thumbnail

Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

article thumbnail

First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Madmia went from a “one-person show” to a $10 million business

Inside Retail

Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks. It is projected to hit $10 million in annual revenue in 2023.

Gifts 246
article thumbnail

Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. So how did Danessa Myricks Beauty manage to not only evade the steep EMV declines experienced by many other makeup brands, but nearly double its EMV total? influencers marked a 94 per cent YoY expansion.

Strategy 130
article thumbnail

How Geedup has succeeded by ignoring the ‘rules’ of modern retail

Inside Retail

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media.

article thumbnail

The three pillars Godfreys is investing in to transform the business

Inside Retail

The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. They now make up around 10 per cent of total revenue.

article thumbnail

14 Property Management Incentive Program Ideas to Retain Residents

Parcel Pending

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). To retain residents, here are 14 key property management incentive ideas to keep your residents in place. 12 Reward Loyalty.