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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. The dance between honouring the past and looking to the future is one that Huisamen and Levi’s team is extremely conscious of. “So

Balance 262
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here.

Strategy 230
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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. But now, we are seeing item prices drop a lot earlier in a lot of markets within APAC,” she told Inside Retail.

Marketing 130
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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The most noticeable change is the retailer’s rebrand from Mon Purse to Mon, which is part of a broader strategy to offer a bigger product range for men. “We The new name is currently reflected on the brand’s website and will slowly be integrated into its marketing and products over the next few months.

Strategy 130