Line Perspective Social Media Strategy 
Inside Retail
MARCH 14, 2024
In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.
Inside Retail
FEBRUARY 19, 2024
Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.
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Retail Focus
JULY 5, 2022
After you have organized your thoughts, the following line of action is to devise a working business plan. Your plan should clearly state your goals for your company as well as your strategy for achieving them. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives.
Inside Retail
SEPTEMBER 17, 2023
He stressed that, once reopened, there would be no intention to significantly change the product lines on offer, or change the look and feel of the store, which partly drew the group to the business. Their products are exciting and colourful, and [from our perspective] that’s untouchable and what they’re really good at,” Berkowitz said.
Inside Retail
JANUARY 4, 2023
Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.
Inside Retail
FEBRUARY 8, 2024
Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Abbe’s team has incorporated an Advent Calendar into the packaging for a beverage company client.
Inside Retail
OCTOBER 24, 2022
The number of Godfrey retail outlets has fallen by 16 per cent since the 2018 takeover – from 210 outlets to 175, according to The Australian Financial Review – but the management team has placed a focus on three key pillars of the business: its product line, property holdings and people. From our stockroom perspective, it’s nice and clean.
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