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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

Expansion 130
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Exclusive: The thinking behind Coles’ revamped Chadstone flagship store

Inside Retail

Coles’ senior design and innovation manager Pete Rose described the project as turning a “tired shop” into an “incredible” one for the Chadstone shopper. From a timing perspective, the project commenced on May 31 last year and went live in December, with additional components landing in February for the official store opening on March 6.

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Canada Goose names new Asia-Pacific president

Inside Retail

His extensive knowledge in the luxury sector and his deep experience in developing brands across the region has provided our team with a valuable perspective.”. Cadman also founded PMC Global Hong Kong, a strategic management and business consultancy focused on the luxury goods industry.

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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

million in unfulfilled orders, the immediate challenge for the fifth-generation furniture group is addressing that issue: through managing its global supply of stock and fulfilling orders. Their products are exciting and colourful, and [from our perspective] that’s untouchable and what they’re really good at,” Berkowitz said.

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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Co-founded by Tim Brown and Joey Zwillinger in 2015, the company quickly became a hit amongst Silicon Valley-types and raised over US$200 million from venture capital investors, including Tiger Global Management, Lerer Hippeau, and Maveron. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130