Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. This data optimizes store layouts, product placements, and customer experiences.
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