Remove tag influencer-marketing
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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Offer valuable resources like white papers, case studies, or industry reports in exchange for contact information.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. Whether you’re sharing a personal anecdote or narrating an informative journey, storytelling can captivate your audience. Use relevant keywords in your video titles, descriptions, and tags.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media? Responding to Feedback: Social media is a two-way conversation.

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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

We can print anything on a banner stand, including a QR code linking to a survey, landing page, or any other marketing lead magnet. These interactive installations are not only fun but can also act as a powerful marketing tool. Pros of Photo Booths/Opps They are a classic way to engage attendees and collect their information.