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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations.

Strategy 130
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. These can help your brand stand out and personalize the shopping experience for your customers.

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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. billion by 2020.

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246
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Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

In this blog post, we will discuss the latest trends in retail and how product startups can adapt to these changes. Rise of E-commerce The rise of e-commerce has been one of the most significant trends in retail in recent years. trillion by 2025, making it a lucrative market for product startups.

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The Future of Product Launches in Retail: Trends and Predictions (2024-2026)

Retail Bound

The Rise of E-commerce The past few years have seen a significant increase in online shopping, with the pandemic accelerating this trend even further. As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. Interested in launching your product in the retail market?