Remove category consumer-protection
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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

These are ways to inform, curate, share, build, inspire or even play. Inform: Give expert access Become a trusted source of information. The ‘inform’ approach involves providing expert access to information. Let’s dive in. As members come to rely on your expertise, brand loyalty and increased sales will follow.

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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

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How to Make Your Product Stand Out

Creative Displays Now

If you’ve developed a new product in a popular category, it’s critical to find ways to make your product unique. The same coffee beans can be dressed up as gourmet, organic, bold-flavored, smooth-tasting or any other number of things based on how they’re marketed and packaged. They buy from people.

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