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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Social commerce promises incredible potential driven by strong collaboration with influencers.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At People are now actively seeking out information and trying to understand the manufacturing and production practices.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8 per cent due to lockdown-driven spending in 2021. Sales Mobile commerce has become the norm and social commerce has grown, especially as Gen Z become young adults with their own spending power.

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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Yes I’m a curve model but I’m still palatable, I’m a size 12-14, where were the bigger bodies? Where was the range in hair textures?”. Alice McCall at AAFW.

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How to Attract College Students Online

Parcel Pending

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.