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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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How to Win at Sports Event Marketing

Contra

The design of the advertisement has to match the interests of the target audience, a highly important factor in succeeding is grabbing the attention of the intended target market, so design your advertisement around their interests and what might catch their attention and get them talking.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Why fit in when you were born to stand out

Inside Retail

By avoiding the broad, vague offerings of sites that sell everything and anything, niche marketplaces focus on a narrow set of products based around a hobby, a community, or a single retail category. Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands.

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