Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Inside Retail

APRIL 18, 2021

By avoiding the broad, vague offerings of sites that sell everything and anything, niche marketplaces focus on a narrow set of products based around a hobby, a community, or a single retail category. Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands.

Hobbies 130

Hobbies Target Market Curate Marketing 130