Chocolate channels: Inside Lindt’s new in-store and online strategies
Inside Retail
JULY 3, 2022
Plus, while the store will feature the brand’s usual pick-and-mix offer, where customers can create their own, personalised chocolate gift boxes, the Homebush store is also the first site in Australia to offer the business’ Crema Gelata, something Lindt Australia CEO Michael Schai calls “liquid, frozen Lindt chocolate”. “[The
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