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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Sephora to open in Westfield Stratford

Retail Focus

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. We are committed to giving the UK a unique SEPHORA experience, one tailored to the unique cultural needs of this wonderful country.

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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. The traditional methods of marketing, selling, and delivering goods are no longer reliable.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. The traditional methods of marketing, selling, and delivering goods are no longer reliable.

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Are You Treating Attendees Like Morons?  

Trade Show Booth Companies - Trade Group

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. She’s your wife.” Find recap articles from last year’s event.