Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

FEBRUARY 6, 2024

I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. The teenage personal care product market is expected to grow by $8.81 She’s wearing a black leotard and a pink tutu.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. per cent and Woolworths 7.8 per cent over the past year.

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Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

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Inside Retail

DECEMBER 3, 2023

For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. The challenge today comes from increased competition in the market.

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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Retail Focus

OCTOBER 24, 2023

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. SEPHORA is opening its second UK store in Westfield Stratford on November 15th, 2023. Sales continue to be +300% vs expectations.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6

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Inside Retail

FEBRUARY 23, 2023

Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks. Since then, we’ve grown and expanded quickly.

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Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. According to media reports, it’s not. For example, if there is demand for your ‘fake’ idea, perhaps that can be used as market research that informs a new brand concept, product or service. Is it worth the effort?

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Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Inside Retail

MARCH 8, 2022

And there are photos of almost completely submerged Dan Murphy’s and McDonald’s stores circulating on social media. We copped it from the front, but through the pipes at the back as well,” Kate Sommerville, marketing manager at The Somewhere Co, told Inside Retail. “If

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Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Social media algorithms offer suggested content based on past searches and clicks. Traditional B2B marketing Broad-based, casting a wide net (e.g., Buyers now expect personalization and relevance. What is ABM?

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Inside Retail

APRIL 23, 2023

Customers can earn tokens by making purchases, engaging with Starbucks’ social media channels, or providing feedback on products and services. Personalised gifts and rewards Retailers could also create NFTs that represent personalised gifts and rewards, such as a customised product or a personalised message.

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Snap Retail

MARCH 22, 2021

billion on gifts for mom. To maximize sales, it is important to strategically plan your products and marketing campaign. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. Using both social media and in store displays tie in what is means to be a mom.

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RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. We don’t want to change too much all at once, that’s part of the transition,” Moore said.

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Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Inside Retail

OCTOBER 17, 2022

Another thing that we saw which grew quite fast was the whole practice of gifting. As everyone was isolated during the pandemic, they wanted to send gifts to each other, and personalisation was a key element in our product mix too,” she said. Yusof is no different in this area, and her brands are always using social media heavily.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers.

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Retail Focus

MAY 18, 2023

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. Successful shopping centres need security staff, facilities managers, marketing teams, cleaners, and more.

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Inside Retail

JULY 7, 2022

GameStop was at the heart of a meme-stock trading phenomenon in 2021, when retail investors banded together on social media forums to punish hedge funds that had bet against the stocks. Australian gift-delivery retailer LVLY names new CEO. Joining as the business’ chief marketing officer, Howie said it was time for a change.

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RetailMinded

SEPTEMBER 19, 2022

Hence, they are actively using marketing to make the consumers aware of the new changes being implemented in the sector. They should advertise on social media to reach out to their target customers. Video marketing has numerous benefits, and retail businesses are reaping its benefits. Consumers have moved online.

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Inside Retail

NOVEMBER 14, 2023

In-person community, expert and curated recommendations, gifts, and items from small makers and experiences you can’t get online! IR : How have social media platforms like TikTok and the pandemic factored into the current state of independent bookstores? LK: So many!

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Trade Show Booth Companies - Trade Group

FEBRUARY 19, 2024

billion social media users, and last year’s online shopping for the holiday season exceeded the pandemic high. You can also send a themed gift to top prospects for them to pick up at the booth. It’s not entirely their fault. There are 4.8 B2B trade shows and the approach to engaging with attendees are evolving.

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Inside Retail

MAY 9, 2022

Every NCoin gained will be saved in the user’s NWallet, and can be redeemed for exclusive rewards and gifts with purchase. The lines between traditional and digital marketing are becoming even more blurred as brands see it not as one or the other, but both simultaneously.

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Parcel Pending

JANUARY 14, 2022

To help you spread the love , we’ve put together 19 Valentine’s Day marketing ideas that can help boost engagement, retention, and even the fun factor in your apartment community. 2 Do: Leverage your smart lockers to secure your SPECIAL delivery items such as tenant treats and gifts. Benefits of Engagement and Retention.

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Inside Retail

AUGUST 23, 2023

The group also leveraged the strength of social media influencers and key opinion leaders (KOLs) to attract its target customers. An evolving marketplace According to Chan, a growing number of younger customers are indulging in self-gifting during the holiday seasons and to celebrate personal milestones.

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RetailMinded

AUGUST 11, 2022

NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

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Inside Retail

JULY 25, 2021

While there’s no denying that streaming giants Netflix, Amazon Prime and Spotify continue to hold a firm grip on these markets, HMV is hopeful that consumers still have a space in their hearts, and wallets, for the humble music store. “As HMV is also pushing store-based promotions and giveaways to drive customers back through the doors.

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