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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. We’re very much about value and being accessible to all.”

Marketing 246
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

Marketing 100
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

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Motherhood isn’t glossy perfection, so stop marketing like it is

Inside Retail

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

Marketing 130
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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130