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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it!

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it!

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Why US retailers are embracing a more inclusive holiday season

Inside Retail

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 per cent year over year.

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