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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

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Tween beauty: Are brands crossing the line?

Inside Retail

I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. The post Tween beauty: Are brands crossing the line?

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Over the finish line: Red Run opens at Liverpool ONE

Retail Focus

Megan Kimmance, Creative Director & Co-Founder at Red Run : “Red Run’s Liverpool ONE flagship will allow our existing consumers as well as new, to fully experience the quality and intricacy of Red Run and heighten our direct-to-consumer shopping experience via an immersive and inspiring space.

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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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ProCook Opens 60th Store at atria Watford Shopping Centre

Retail Focus

The new store at atria Watford Shopping Centre in the Greater London area is the brand’s 60 th store to open. The bright and airy 2,000 sq ft store features ProCook’s full range of high quality products, from tableware and cookware to cutting edge knife ranges and new line of electricals.

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How brands can tap into Aussies’ aim to shop local this Xmas

Inside Retail

However, many consumers are searching for value as well as price in their gift-giving, and want to buy products in line with their values. Because we had a local manufacturing sector, brands were able to retool [their product line], and made products they might not usually make, like PPE,” he said. “As

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