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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere. There’s even a space if you need to feed your baby.”.

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Top 10 Things to Consider When Conceptualising Retail Store Layout Designs

Greater Group

A carefully crafted retail store layout design , however, can guide customers around a store and provide an enjoyable experience that encourages a connection between those customers and the business. Be sure to consider the following 10 components of retail store layout designs before planning a new space or refitting out an existing one.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

This can take the form of communicating with consumers the ways to extend the life of items, creating budget-conscious gift guides or DIY gift ideas, or being upfront about the cost of returns or choices for delivery. In the long term, this type of transparency and communication can endure brand loyalty beyond the holiday season.

Shopping 130
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In-Store Marketing for the Holiday Season

Tusco Display

In-Store Marketing: Holiday Season 2021 Each year, retailers transform their stores to entice consumers as they shop for holiday gifts. In-Store Marketing for the Holiday Season In-store marketing during the holiday season can vary based on store type and brand. Are You Ready for Next Year?

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From Bondi to Perth, here are six standout store openings

Inside Retail

Candice Rose-O’Rourke, co-founder and head of marketing at Zulu & Zephyr, told Inside Retail, “The opportunity to open the Bondi store fell into the brand’s lap a mere six weeks before opening the doors.” They are set against a minimalistic layout that lets the gold and silver pieces shine.

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Sephora to open in Westfield Stratford

Retail Focus

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. SEPHORA is opening its second UK store in Westfield Stratford on November 15th, 2023. Sales continue to be +300% vs expectations.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. For Him’ gift cards.

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