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From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. Estimates suggest China’s social commerce market enjoyed a 40.25

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Lighting – retail’s bright idea

Retail Focus

Here, we speak with several specialist providers of lighting to the retail market and find out more about the many advantages of revamping your lighting setup. Unique part of retail One provider in this area is Shoplight , which, as its name may suggest, is well positioned to supply lighting solutions to the retail market.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

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What’s new in visual merchandising?

Retail Focus

Another clever example from Selfridges comes in the form of a UFO, with the prop doubling up as a catalogue distribution station where shoppers could pick up a printed catalogue on ‘Unidentified Fashion Objects’. Spend the money on something with impact in limited areas rather than trying to decorate the whole retail space.”