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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

Inside Retail

For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. From October 29 to November 28, the TikTok hashtag #adventcalendar garnered over 190 million views in the US alone.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker reportedly wrote in a letter to suppliers. “We

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130
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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Designed for email, SMS, forms, and automations, they are all easily customisable in Klaviyo’s online content editor. The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand.

Flow 287
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Water cooler chats and cheerleading: The rise of the workplace influencer

Inside Retail

The workplace influencer is not like the social media influencer with their hoards of followers. It’s the job of the social media influencer to persuade, sway, showcase, perform. The workplace influencer takes many forms. Otherwise, transparency which is the gift from these employees disappears.