Remove Engagement Remove Form Remove Gifts Remove Social Media
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5 Ways To Engage Attendees At Your Trade Shows

Trade Group

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Water cooler chats and cheerleading: The rise of the workplace influencer

Inside Retail

The workplace influencer is not like the social media influencer with their hoards of followers. It’s the job of the social media influencer to persuade, sway, showcase, perform. The workplace influencer takes many forms. Otherwise, transparency which is the gift from these employees disappears.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s play a little game Gamification in exhibits is paramount for engaging attendees. Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. To make it more interesting, we offered the winner of two attendees a $10 Amazon gift card. Tell us about your highlight from EXHIBITOR LIVE!

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Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Marketing content generally consists of blogs, newsletter articles, podcasts, video blogs (vlogs), classes, virtual events, social media efforts, and more.