How Ikea and Flow Loop are creating the “shower of the future”
Inside Retail
OCTOBER 20, 2022
For many people, Ikea is the place to go for bath towels, shower curtains, scented candles and all the other items needed for a relaxing bath experience. Now, they can add a water-recycling shower system to the list, following the furniture giant’s minority investment in Danish start-up Flow Loop. Investing in sustainability.
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