Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Target Market 297

Target Market Location Consumer Engagement 297

Inside Retail

JANUARY 18, 2024

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

Expansion 244

Expansion Social Media Fashion Target Market 244

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The following year, the brand launched in Australia.

Expansion 147

Expansion Target Market Fashion Boutique 147

Inside Retail

JULY 6, 2023

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

Beauty and Health 246

Beauty and Health Fashion Target Market Marketing 246

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. The stores are operated by Coral Coast Distributors (CCD).

Target Market 130

Target Market Location Consumer Form 130

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

APRIL 8, 2024

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Strategy Location 130

Inside Retail

NOVEMBER 8, 2023

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

Home Furnishings 130

Home Furnishings Merchandising Target Market Expansion 130

Inside Retail

AUGUST 11, 2023

According to research and advisory firm Coresight Research, the adaptive clothing market is set to reach $84 billion (US$54.8 When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each target market. billion) this year, up from $73 billion (US$47.4

Fashion 130

Fashion Consumer Layout Marketing 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Six months ago, adaptive fashion label Christina Stephens called on major retailers, including The Iconic, to embrace this segment.

Fashion 130

Fashion Tailored Social Media Target Market 130

Inside Retail

JUNE 18, 2023

Established in 2020, Indian fashion brand Taroob is reviving old textile traditions to create contemporary collections for a global audience, with a focus on legacy craftsmanship and artisan details. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market.

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Gifts Art Target Market Pattern 130

Inside Retail

APRIL 25, 2021

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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Expansion Fashion Marketing Target Market 223

Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. Unlike normal fashion brands, Duck has to be extra thoughtful when designing because our star products are scarves that are worn on the head.

Balance 130

Balance Social Media Fashion Target Market 130

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. The post Can ‘smart’ Blundstone boots help ease healthcare workers’ pain? appeared first on Inside Retail.

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Target Market Pattern Marketing Consumer 130

Inside Retail

NOVEMBER 14, 2022

“It’s still a young market, compared to other hubs like Hong Kong, Singapore, Bangkok and Tokyo, which have been around for longer, there is still a long way to go for Macau. So there is a lot of potential for the future,” he stated. We have to cover many segments, so it’s not like a traditional mall.

Social Media 130

Social Media Shopping Target Market Perspective 130

RetailMinded

SEPTEMBER 12, 2023

Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Are they into fashion, tech gadgets, or handmade crafts? Research their interests, culture, and shopping habits.

Marketing 52

Marketing Social Media Engagement Target Market 52

Creative Displays Now

MARCH 8, 2022

They target potential customers during the pivotal moments before they make a purchase. Target Market. Creating consistent messaging about your mission and the products you offer helps spread brand awareness and build a positive reputation with your target market. Spread Information.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Inside Retail

JULY 3, 2022

SB: I feel like Vegas is a rite of passage for that young male, our key target market. IR: Las Vegas does have a reputation for being over the top, so it sounds like it’s the perfect fit for the kind of store you’re describing. Our store has a masculine energy, even the girl stuff we sell is through a masculine lens.

Target Market 130

Target Market Consumer Marketing Shopping 130

Inside Retail

JUNE 9, 2022

A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained.

Target Market 130

Target Market Consumer Advertising Marketing 130

Retail Bound

FEBRUARY 2, 2023

It’s a simple and elegant fashion design solution that solves a big problem: Losing your rings. It simply wouldn’t make sense if the name and or the product coincided with a fast-fashion-like industry. The perfect combination is a name that is pragmatic, noteworthy, and smooth sounding. There are a few ways that you can achieve this.

Color 52

Color Circulation Marketing Target Market 52

Inside Retail

AUGUST 22, 2022

IR: What are your plans for Futurae Diamonds and who is your target market? CA: Our passion is for the bridal market, creating beautiful fine jewellery, from engagement rings to diamond eternity bands, as well as classic pieces such as diamond studs and tennis bracelets. And in the analogy, they are not a baby.

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Engagement Target Market Color Marketing 130

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

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Balance Marketing Fashion Apparel 130

Inside Retail

APRIL 5, 2022

How has the brand managed to stay relevant and continued to appeal to its target market over all that time? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago. SK: One of our strengths is that we do appeal to such a broad range of customers and age groups.

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Marketing Planning Space Engagement 130

Greater Group

JUNE 9, 2023

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. This layout positions products in a uniform pattern to make it easier for customers to find what they need.

Concept 52

Concept Retail Design Layout Design 52

Compliantia

DECEMBER 29, 2022

Relevant to your target market. Your visual merchandising should resonate with your target customers. For instance, if you’re putting together a display to showcase your winter products, then it makes sense to display outfits with matching outerwear, sweaters, and accessories like scarves and gloves.

Apparel 94

Apparel Visual Merchandising Merchandising Display 94

Rose

MARCH 24, 2020

An example for an adventure sports retailer might be to create a display that features a steep rock-climbing wall in a wilderness setting, dotted with imaginary “climbers” sporting the latest gear and fashions, or even roasting marshmallows over a campfire. Extreme Personalization. That’s just one example; bet you can think of s’more.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. And as more businesses embraced the concept, it morphed into a whole new beast.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

OCTOBER 18, 2023

Spanning 7,000 square feet, the store at Aeon Mall Tebrau City in Johor Bahru aims to redefine the shopping experience with its modern interior and diverse product offerings – from fashion to food. But a lack of investment in localising and translating the offering for the local market doomed the retailer’s prospects.

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Expansion Target Market Marketing Interior 130

Inside Retail

MARCH 17, 2024

Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Core market Outland Denim’s target market is women aged 25-45. There’s some environmental benefit to this, but he believes it’s not looking at the whole picture. he continued.

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Strategy Promotion Fashion Marketing 130

Inside Retail

MAY 2, 2022

By then designing products or targeting consumers based on these sectors, retailers could be unnecessarily limiting their potential target market and alienating many consumers. In truth, the ‘For Her’ card sounded more relevant, consisting of beauty and hair, relaxing day spas, and fashion. For Him’ gift cards.

Gifts 130

Gifts Target Market Beauty and Health Consumer 130

Inside Retail

NOVEMBER 3, 2022

To engage with the Gen Z and millennial target market, the company is always looking for ways to create content with them, either through livestreams, video content, or informational videos to better understand and engage with their core beliefs.

Shopping 130

Shopping Beauty and Health Consumer Engagement 130

Inside Retail

JULY 4, 2023

While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted. “Buying power is still very much an issue in Malaysia. According to him, the price point is critical.

Marketing 130

Marketing Target Market Form Engagement 130