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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. What new opportunities can AI provide?

Fashion 246
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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

International fashion outlet developer, FASHION HOUSE Group has officially opened its doors to a €25M new outlet centre in the east of Bucharest, the Group’s second outlet centre in Romania’s capital. The second and final phase will commence development in 2022. The country’s GDP increased by 0.3

Fashion 162
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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McArthurGlen opens doors to major £160 million shopping destination near Birmingham

Retail Focus

McArthurGlen designer outlet group, today celebrates the opening of McArthurGlen Designer Outlet West Midlands, its major new £160 million fashion destination that is set to be the only stand-alone shopping centre to open in the UK this year.

Shopping 130
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. On the Upper East Side, Madison Avenue is pulsating with myriad new shops, re-openings, and relocations as luxury brands scramble to grab prime retail space. Retailers from every sector are getting back into the race.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products. An example is squad shopping, where users collaboratively shop with friends in virtual environments.

Consumer 130