Retail Focus

APRIL 12, 2023

Fashion Week… to what extent a national event can have an impact on retail and retail businesses? National events, such as Fashion Week, provide a platform for designers to present their latest collections to a large audience of buyers, media, and industry professionals. Ghalia BOUSTANI.

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Inside Retail

OCTOBER 17, 2022

Vivy Yusof is a Malaysian entrepreneur who is in the modest fashion business, and her brands Duck and Lilit are household names in the local marketplace. FashionValet was Yusof’s e-commerce marketplace that used to sell over 400 brands that covered both modest and mainstream fashion industries. When is the next promotion?

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Inside Retail

JANUARY 13, 2022

As a global fintech company, PayPal also brings a level of technological expertise and innovation that will be critical in the fashion industry going forward, Lewsey said. “It’s Another benefit of the fashion festival’s partnership with PayPal is the opportunity it creates for brands and designers to reach new customers.

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Inside Retail

JANUARY 31, 2023

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns.

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Inside Retail

JUNE 30, 2021

From Oscar de la Renta, to Carolina Herrera, to Gabriela Hearst, some of the biggest names in fashion are from Latin America. The Latin American Fashion Summit (LAFS) aims to change that. We took the opportunity to ask Tams about the Latin American fashion industry and what sets Latinx designers apart.

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Inside Retail

FEBRUARY 15, 2024

According to Roberts, collaborations between fashion brands and entertainment franchises have proven to be successful in capturing the attention of consumers who appreciate the fusion of fashion and pop culture. This is true for particularly younger Gen Z consumers in China who may be both luxury fashion enthusiasts and Pokémon fans.

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Inside Retail

OCTOBER 27, 2021

Can one spectacular photoshoot put Australian fashion on the map? We have amazing fashion, amazing talent, amazing landscapes, let’s showcase it to the world and show everyone what Australia is doing,” the campaign’s creative director Ken Leung told Inside Retail. It’s not a contrived fashion shoot.”.

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Inside Retail

OCTOBER 11, 2022

In what seems to be an attempt at viral fashion, Spanish luxury label Balenciaga has unveiled a new handbag that resembles a bag of Lay’s potato chips. The novel bag received mixed reactions on social media: @anellabennett comments on @diet_prada’s Instagram account: “I’m pretty sure these designers are trolling us by now.”.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Inside Retail

MARCH 9, 2023

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The battle between them is playing out not only on social media but also in a US court. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy.

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Social Media Marketing Jewelry Planning 130

Drytac

SEPTEMBER 26, 2022

Drytac , the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce the promotion of Amanda Lowe (formerly Amanda Brown) to the position of Global Marketing Director. The post Drytac promotes Amanda Lowe to Global Marketing Director appeared first on Drytac.

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right.

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Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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Retail Focus

NOVEMBER 22, 2023

Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. Tiffany & Co.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). I think that there’s a significant opportunity here [in Australia] to reach this audience, and it’s not being taken up by the retail industry.”.

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Retail Focus

SEPTEMBER 6, 2023

Advertising Mastery: Promoting Your Retail Store Launch Marketing is always crucial, but it’s especially pivotal in generating buzz for your grand opening. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

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Inside Retail

SEPTEMBER 5, 2023

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are. The odds are low.

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Inside Retail

OCTOBER 4, 2022

“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials,” said Delia Rickard, deputy chair, at the ACCC. Influencers in the spotlight.

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Inside Retail

MAY 31, 2023

Like Shein, Temu offers discounted fashion and lifestyle goods, but unlike Shein it sources and ships directly from manufacturers in China. That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory.

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Inside Retail

JANUARY 27, 2022

Sephora’s local lead, Beth Glancey, has taken up a role at fashion resale marketplace AirRobe as its general manager and head of partnerships for Australia and New Zealand. I join [AirRobe founder Hannon Comazzetto’s] mission to change the face of fashion by powering the circular economy. Sephora GM takes up role at AirRobe.

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Inside Retail

MAY 23, 2024

Be prepared to start teasing deals or exclusive products at least a month before the event, via emails, SMS or social media – wherever your customers or contacts have opted into receiving communications from you. On your website, have a promotional plan teasing product and pricing reveal dates. This year’s was held in early May.

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Retail Focus

FEBRUARY 15, 2024

Students’ purchasing decisions are often driven by a blend of functional needs, such as the necessity for textbooks, and emotional desires, like the want for fashion that expresses their identity. Social Influence. Perception and Attitudes. The way students perceive a brand or product can significantly affect their buying behavior.

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Inside Retail

MAY 13, 2024

Thailand made sense because of the population density, mature fashion industry and the booming luxury goods market, he said. We’ll be providing all our tips and tricks, but localised in Thai over time via our social media channels to hopefully encourage better sneaker care,” he noted.

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VMS

DECEMBER 14, 2021

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”.

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Retail Focus

NOVEMBER 29, 2021

So, let’s dive into what it takes to set up an e-commerce fashion store. . OpenCart also caters to fashion stores with templates and stock images. . Otherwise, how can you know which items to promote the most? . Use Location Names – Let’s use My Fashion Store as an example.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

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Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

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Inside Retail

NOVEMBER 20, 2022

Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing. Through social media and marketing, we want people to relate to us.

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Inside Retail

JUNE 14, 2023

While Antoine Arnault has the most public profile, the other four are increasingly stepping into the public eye as they rise up the leadership ranks, including his older sister Delphine Arnault, who became CEO of the group’s second-biggest fashion label Dior in February. Reporting by Mimosa Spencer; Editing by Sharon Singleton; of Reuters.

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Inside Retail

JUNE 14, 2023

While Antoine Arnault has the most public profile, the other four are increasingly stepping into the public eye as they rise up the leadership ranks, including his older sister Delphine Arnault, who became CEO of the group’s second-biggest fashion label Dior in February. Reporting by Mimosa Spencer; Editing by Sharon Singleton; of Reuters.

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Inside Retail

JUNE 27, 2023

Colette by Colette Hayman Marquee Retail Group acquired CBCH, a fashion accessories and jewellery brand, out of administration in September 2020. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

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