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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.

Fashion 278
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How made-on-demand manufacturing is transforming the fashion industry

Inside Retail

Hear the phrase ‘fashion waste’ and most people immediately associate it with the fast-fashion industry producing products with short lifespans, ultimately destined for landfills. Meanwhile, sustainable fashion business models like resale, rental and repair only unravel the post-consumer garment waste problems.

Fashion 130
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“It’s all about inclusivity”: Why Boohoo has launched modest fashion

Inside Retail

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

Fashion 130
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‘It’s a revolution’: Adaptive fashion leaders team up in world-first

Inside Retail

Online adaptive fashion label Christina Stephens has offered clothing that is both stylish and easy-to-wear for men and women with disabilities since launching two years ago. To her knowledge, she is the only quadriplegic fashion designer in the world. “I These are the things that perhaps the able-bodied community are not aware of.”.

Fashion 130
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Fashion forward: Inside Hong Kong 3D shoe brand Fused Footwear

Inside Retail

Launched in 2017 in Hong Kong and aimed at fashion-forward early adopters, Fused Footwear offers customisable shoes that are fully 3D printed. While the company soon pivoted to foot scanning solutions for podiatrists, it was then that Holthuizen was inspired to launch his own line of 3D-printed footwear. New horizons.

Fashion 130
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‘We need to work with nature’: A wool farmer’s take on sustainable fashion

Inside Retail

Sustainability has become a major buzzword in the fashion industry, as more brands finally start to get serious about reducing their environmental impact. But what does this mean from a supplier’s perspective? IR: As a farmer, what do you think about sustainable fashion? Wool sits well in this space.

Fashion 130
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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009. Now, the brand is a permanent fixture in the New York Fashion Week program, presenting a new collection each season.

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